Coming this Fall!
4th Edition
Fostering Sustainable Behavior
Recommended by Time magazine, this ground breaking book has helped thousands of practitioners build effective environmental behavior change programs. Be the first to know when the new edition is released.
“Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program.”
why this book matters
Community-based social marketing is a proven breakthrough in delivering environmental programs and is used in thousands of programs across the globe. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.
The new and Expanded Fourth Edition
This thoroughly revised new edition includes:
- Updated content on how to select the most important behaviors to target to maximize program effectiveness;
- Practical and actionable guidance for understanding your audience and pilot testing strategies;
- The latest research on behavior change tools that you can utilize in your programs, as well as new strategies for leveraging habit and identity to create lasting behavior change; and
- Access to online resources, downloadable worksheets, and planning tools.